Privacy Policy

1. Scope

As a customizable Payment Orchestration Platform, Alphafin’s primary goal is to streamline and enhance your payment processes. Alphafin serves as a centralized hub for managing multiple payment providers, enabling API integrations, optimizing transaction routing, and offering reconciliation and reporting tools.

This Privacy Policy describes how Alphafin collects, processes, and uses information you share. By using the website, you consent to this Policy.

2. Definitions

  • User / Customer: any user accessing Alphafin’s site.
  • Data Controller: Alphafin, determining the purposes and means of processing.
  • Data Processor: any party processing personal data for Alphafin.
  • Personal Data: information relating to an identified or identifiable natural person.
  • GDPR: General Data Protection Regulation (2016/679).

3. Types of Data Processed by Alphafin

Alphafin may collect:

  • Company details, identity data of beneficial owners/shareholders, contact data.
  • Technical data (IP, login, browser type, time zone, OS, usage data, cookies).
  • Merchant-specific data (account details, director/shareholder contacts, transactional data).
  • Payment orchestration data (transaction info, payment methods, merchant preferences, analytics).

Sensitive data (religion, ethnicity, politics, health, sex life) is not collected.

4. Disclosure of Data

Alphafin may disclose data to regulators, law enforcement, service providers, advisors, banks, competent authorities, and Alphafin employees for compliance, fraud prevention, or service provision.

Third-party integrations (APIs, payment providers, fraud detection, accounting) are used under GDPR-compliant agreements.

5. Data Transfers

Data is transferred only within the EU or to countries deemed adequate by the European Commission, or safeguarded through SCCs/BCRs.

6. Marketing

Alphafin may send service information. Users can unsubscribe at any time.

7. Security

Alphafin uses SSL, access controls, encryption, and strict internal protocols to safeguard data. Breach notification is provided where legally required.

8. Regulatory and Industry Compliance

Alphafin complies with:

  • PCI DSS for payment card security.
  • AML laws for fraud and crime prevention.

9. Data Retention

Data is retained only as long as necessary for legal and operational purposes.

10. Rights of Data Subjects under GDPR

Users have rights to access, rectify, erase, restrict, object, and port their data, and may withdraw consent at any time by contacting Alphafin.

COOKIE POLICY

Our website uses cookies to improve functionality and performance. This helps us provide you with a good experience when you browse our website and also allows us to improve our site.

What is a Cookie?

Cookies are small text files automatically placed on your computer, smartphone, or other device you use to visit a website or an application, which enable the website or the application to recognise visitors. The information stored in a cookie may relate to your browsing habits or may contain a unique identification number to allow the website to remember you on return visits.

Upon visiting our website, you will be presented with a cookie banner that allows you to accept or decline the use of non-essential cookies. You can modify your preferences at any time through the cookie settings panel available on our website.

This Cookie Policy complies with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and ePrivacy Directive.

Purpose of Cookies

We use cookies on our platform for various purposes to enhance functionality and provide an optimized user experience. Some cookies are essential for the operation of our platform, enabling core features like logging in, navigation, and accessing secure areas. Others are used to remember your preferences, such as language settings or selected payment methods, to make your interactions more efficient.

We also use cookies to monitor platform performance and analyze user behavior. These cookies help us improve usability by tracking metrics like page visits and session durations. Additionally, marketing cookies may be used to deliver personalized content and advertisements tailored to your interests, as well as to measure the effectiveness of marketing campaigns.

Certain cookies are set by third-party service providers, such as analytics platforms or payment processors, to integrate external functionalities and ensure secure payment processing. By using our platform, you consent to the use of these cookies, which you can manage at any time through the cookie settings panel on your website.

How May Cookies Be Used?

Cookies can be helpful in a variety of ways such as allowing you to move between web pages efficiently, remembering your browsing preferences, measuring how you use the website so we can make sure it meets your needs, and in general improving your browsing experience. Cookies also help by ensuring that content and advertisements you see on a website are more relevant to your preferences.

Cookies also help by allowing core site features (e.g. login) to function correctly, remembering preferences, measuring site performance, and enabling third-party integrations (e.g. social sharing).
The categories of cookies we use include:

  • Strictly necessary cookies: these are cookies that are required for the operation of the website. They include, for example, cookies that enable you to log into parts of the website.
  • Analytical/performance cookies: these cookies allow us to recognise and count the number of website visitors and to see how they move around within the website when they are using it. This helps us to improve the way the website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: these are used to recognise you when you return to the website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Third party cookies: these are set on your device by other websites whose services are used on our website. Cookies of this type are the sharing buttons that allow you to share content onto social networks. These cookies assist them in pinpointing the viewed pages, clicked links and ads and other actions you take on those webpages, and the site from which you came before arriving at their webpage.
  • Targeted Email Marketing: these cookies record your visit to the website, the pages you have visited and the links you have followed. We may share this information with third parties (see our Privacy Policy for how we use information we collect from you). Some of the marketing may be tailored based on your past browsing, downloading and/or purchasing behavior with our Website.

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